Inside Cash is a mobile application that allows you to manage your The Weekly Phenomenon of People Asking for Money on Twitter on Friday (and Get it)

How? That’s the riddle now.

Much about Cash App Friday remains unclear, despite its popularity.( )

If you ask Cash App about the sweepstakes, you’ll receive radio silence. The concealment extends beyond avoiding the media. There is no Cash App Friday page to visit, and no public statistics are available. The contest regulations are challenging to locate and understand.

Cash App Friday isn’t the only option for Twitter users to get money. For example, this Tribal Installment Loans says that not only Twitter users but all people in need of money may get them from Paydaychampion.

We know that Cash App has always been intrinsically tied to Twitter. Square, the company that lets you swipe your credit card at fancy bakeries, owns Cash App. Jack Dorsey, the CEO of Twitter, cofounded Square in 2009 and continues to lead it today.

Neither firm, however, seems to have begun Cash App Friday. In reality, it all started virtually by chance.

When Cash App first debuted in 2013, transactions needed a debit card and a phone number or email address. However, in 2015, the corporation made several changes to its system. All they required to give money to someone was a username, which was creatively referred to as a $cashtag. Recipients may then use their balance to pay others or cash out, transferring the money into their bank account, much as with Venmo.

Naturally, once Cash App users learned how simple it was to transfer money to strangers online, they began asking strangers for money. And what better day than Friday to do it? It’s payday, the weekend is approaching, and everyone is in a giving mood.

Until late 2017, most Cash App Friday tweets were women asking men to Cash App them for manicures and men telling women to Cash App them for new haircuts. That’s when Cash App decided to join in on the fun. The verified Cash App account first used the #CashAppFriday hashtag on August 11, 2017. “You created it. We produced a gif of it,” it wrote a few days later, confirming the gimmick wasn’t a corporate idea. “It’s #CashAppFriday,” says the narrator.

Throughout 2018, the number of replies to @CashApp’s #CashAppFriday tweets remained around 1,000. Then it went off. Its first #CashAppFriday Twitter tweet received 1,100 responses, while its first SuperCashApp tweet received 5,000. @CashApp wrote “blessed” to around 20 of them and paid $100.

On Dec. 27, 2019, the company’s last Cash App Friday of the year, it sorted through 81,000 responses to reward $500 to 49 users.

Giving money away may seem to be an odd business approach. According to Rich Hanna, a senior professor in digital marketing at Babson College, it makes a lot of sense for Cash App. Cash App requires downloads despite its income mainly being derived from subscriptions and services rather than peer-to-peer transactions.

“They’re attempting to raise brand recognition,” Hanna explains.

The PayPal-owned Venmo, which began in 2009 and soon became a household brand, is Cash App’s main competition. Venmo has over 52 million active accounts, with a third-party analyst predicting that by 2020, it would have 35 million monthly users. Cash App, for example, just announced that it had 24 million monthly active consumers, growing 60% year over year.

It’s unclear if Cash App hosts Cash App Friday every Friday, but the postings get a lot of attention when it does. These days, they seldom get less than 10,000 answers. On January 31, 2020, more than 56,000 people responded to the #SuperCashAppFriday hashtag. There were also 28,000 retweets. There are also 42,000 likes.

Furthermore, Cash App often adds a suggestion with its Friday updates to urge users to engage a buddy. These directions, such as “identify a shopaholic for good luck,” broadened the candidate pool while also casting a broader net.

Friday Cash App isn’t a loyalty program. It doesn’t reward frequent users, and there’s no need to use the program other than accepting one’s potential wins. The giveaway’s purpose, according to Hanna, isn’t to persuade users to use Cash App every day; instead, it’s to raise awareness of the app’s existence.

It’s also functioning.

Kiara Bolade made $500 preparing French toast, eggs, and bacon in her kitchen late last year.

Bolade watched her timeline fill with tweets from the mobile payment app Cash App while scrolling through Twitter as her mother slept after a night shift in the other room and set to work. The Evergreen State College student took a detour from her breakfast to quickly post hundreds of messages. She tweeted every few minutes for two hours to catch @CashApp’s attention.

“Pick me,” Bolade said, and then tried reverse psychology with I triple dog dare you all.” She included GIFs of the Powerpuff Girls and Tom Cruise, as well as strings of four-leaf clover emoji. She joked about her desperation, confessing that she was “ready to spam,” and then begged for pity, lamenting that “I never win.” “I want to have a good new year’s eve. Help me out,” she finally admitted.

That’s when I got the notice. She’d been chosen to participate in Cash App Friday.

“At first, I didn’t believe it,” recalls Bolade, who is 23 years old. “I awoke [my mother].” ‘Uh, well, I just won $500 on Twitter,’ I said, and she said, ‘Wait, what?’

Bolade is one of the thousands of young people who participate in Cash App Fridays, a social phenomenon that doubles as a business giveaway with a financial twist. Every week, a large number of Twitter and Instagram users log on to compete for a piece of a virtual jackpot, with no entrance fee or labor required. They just need to submit their Cash App login and hope for the best.

Cash App Friday has shady laws, long odds, and security concerns, but it’s become much more than a marketing ploy. The contest is a method to pay rent, maintain vehicles, and purchase diapers at a time when 40% of Americans would struggle with a $400 unexpected bill. When you consider how simple it is to participate and win particularly for a generation that is always on their phones it’s easy to see why the weekly “lottery” has gone viral.

Getting Something for Nothing’s Allure

Winners of Cash App Friday prizes must be at least 18 years old, but the procedure is otherwise random. Victors aren’t always the first to respond, and they don’t always have the most followers. @CashApp will sometimes remark on a tweet’s content, but it often simply sends the glitter and cash-flying emoji with a dollar amount.

(While Cash App Fridays are also held on Instagram, this article concentrates on Twitter since account activity is simpler to trace.) For the sake of clarity, this article solely looks at Friday freebies, not ones for holidays or other special events.)

In 2019, there was ten official Cash App Friday giveaways on Twitter. About 150 individuals received $100, 12 received $150, 30 received $250, 70 received $500, and 25 received bitcoin. That’s a total of more than $60,000.

You’ll see requests for anything from cannabis money to birthday gifts in the responses to each Cash App Friday tweet. While some individuals tell stories of being single mothers and in debt, others confess to wishing for munchies for Fortnite marathons or Lakers tickets. Veterans transitioning to civilian life to college students needing textbooks are among the participants. Some individuals add images of their children or pets in their letters, while others include memes referencing how long they’ve been trying to win.

There isn’t much shame involved in an act that entails asking for money in public. According to Joan DiFuria and Stephen Goldbart, who operate the Money, Meaning, and Choices Institute in California, the promise is practically tempting from a psychological standpoint.

“I virtually have to do nothing, and I could receive something,” Goldbart adds. “That’s one of the oldest sales gimmicks out there.”

These may not have been directly inspired by Cash App Friday, but the contest has undoubtedly contributed to normalization of online money requests. People don’t hesitate to broadcast their $cashtags on Twitter. Data security is damned, even if they’d never provide their routing information to a stranger on the street.

Cash App Friday’s appeal, according to DiFuria, isn’t exclusively due to the opportunity to earn fast money. The sensation of belonging is also appealing. When all of your friends are doing it, when #CashAppFriday is the #1 trending topic when Burger King and Lil B join the cause, it feels extra special.

Attempting to win Cash App Friday is a momentary respite for stressed-out parents and opportunistic teenagers alike. It provides them a dopamine boost similar to purchasing a lottery ticket.

“It’s a free delight for them.” “They get to live in this dream for a time,” DiFuria explains. “Even if they don’t have a lot of clouts, it helps them feel strong.”

Quintasia McLane, a 21-year-old who won #SuperCashAppFriday in April, can attest to this. She enrolled at Livingstone College in North Carolina because she had trouble affording physical rehabilitation following a vehicle accident.

When her phone lit up with $250 from Cash App, it seemed like a godsend.

“I believed I was hallucinating,” McLane admits. “I was taken aback. I was overjoyed. ‘Oh my God, this is co-pay money,’ I thought.

‘Why wouldn’t I give it a shot?’

Let’s face it: when it comes to Cash App Friday, the great majority of participants aren’t thinking about marketing or psychological considerations. They’re doing it mainly because it’s free money.

According to the Pew Research Center, 96 percent of persons in the United States between the ages of 18 and 29 own cellphones, and over half of those in that age range claim to be “almost constantly” online. It takes no time to tweet, particularly if you already have your phone in your hand or aren’t doing anything else (see: sitting in class, watching Netflix, waiting for work to end).

“It’s a little risk for a big payoff,” says Ian Pomfret, a 23-year-old Indianapolis resident who has won Cash App Friday four times. “Why wouldn’t I give it a shot?”

Like many other ardent Cash App Friday rivals, Pomfret has enabled alerts for @CashApp’s tweets. He is notified as soon as the account is available online, takes five seconds to log in, and then goes about his day.

In December, Pomfret won $500 from Cash App while resting in bed with his partner and three pets. But it was in a Michigan hotel room full of mixed martial artists that he scored his most memorable triumph. He hadn’t eaten in a while because he needed to weigh in, and he was hungry.

His whole demeanor changed in an instant.

“My phone buzzed less than 20 seconds after I commented. Pomfret says, “I popped up.” “You couldn’t tell I was losing weight because I was hopping up and down.”

Pomfret’s teammates and coaches inquired what was wrong, and he cheerfully informed them of the $250 he’d just earned for doing nothing.

What was their response to his unexpected windfall? Pomfret remembers, “‘Yeah, you’re buying supper tonight.'”

This is one of the things that makes Cash App Friday so intriguing. Some victors casually enter the virtual ring because they want to purchase a round of drinks for their buddies, while others flood the account with sob tales about how they can’t afford an impending procedure. Neither method is incorrect. Cash App Friday has the potential to improve your life or make it a little more enjoyable.

It’s just one of the oddities that have helped solidify the Cash App Friday trend in online culture. It’s called Cash App Friday, although Cash App didn’t start it. The competition is vast, but Cash App would not discuss it. Every week, Cash App advertises the giveaway, although it does not always give away money. It’s unknown how much money is given out, if inventiveness is considered, or who chooses the winners.

When it comes down to it, the only thing we can be sure of is that Cash App Friday is a hit – and it’s not slowing down any time soon.

Cash App gave out the money in $100, $250, and $500 increments to 60 individuals on Twitter on the first #SuperCashAppFriday of 2022. On Instagram, the business has begun hosting random mid-week competitions, awarding lesser prizes such as $45 to users who answer arithmetic questions or connect-the-dots puzzles. Cash App continues to transform thousands of individuals into ardent, though unsuspecting, brand advocates by giving a chance at no-strings-attached cash.

One of them is Bolade, who won $500 from her kitchen in Washington. She’s now a Cash App Friday convert after spending her money on dorm room decorations and, yeah, a wonderful New Year’s Eve. “Keep an eye on the Cash App Twitter account,” Bolade constantly tells her sister and friends, but she encourages everyone to join.

“It doesn’t have to be college students; real-life, mature folks can participate, and it may be quite beneficial,” she adds.

Bolade’s argument, like the Cash App Friday premise, is straightforward. Why not give it a go with so little to lose and so much to gain?

“Open the Twitter app and perhaps something nice will happen,” she adds.